Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions
نویسندگان
چکیده
منابع مشابه
Digital Factory Assistant: Conceptual Framework and Research Propositions
Nowadays, knowledge has a major role in factory efficiency. The integration of knowledge and decision support systems in the whole factory process appears as a key for the factory of the future. The basic concept of our research work is facilitating interactions between the human being in critical working situations and information set in the factory. Our proposition is to develop a “digital fa...
متن کاملOn the Rhetoric and Relevance of IS Research Paradigms: A Conceptual Framework and Some Propositions
This paper discusses the relevance of IS research with respect to the rhetoric associated with three IS research paradigms in use positivism, constructivism/ interpretivism and critical research. The discussion is framed in terms of the following dimensions: ontological, epistemological and methodological assumptions, relationship between theory and practice, and the role of the researcher in t...
متن کاملItamar Simonson Determinants of Customers ’ Responses to Customized Offers : Conceptual Framework and Research Propositions
Marketers have been challenged by proponents of individual (one-to-one) marketing to shift from focusing on market segments to making individually customized offers. Building on current knowledge regarding the construction of customers’ preferences, the author examines the basic assumptions underlying individual marketing and presents a process model of customers’ responses to customized offers...
متن کاملDeterminants of Customers ’ Responses to Customized Offers : Conceptual Framework and Research Propositions
Over the past decade, marketers have been challenged by proponents of individual marketing (e.g., one-to-one marketing, mass customization, personalization) to shift from a focus on market segments to making individually customized offers. Specifically, marketers should develop “learning relationships” with their customers, be able to predict the customers’ wants, and tailor their offerings to ...
متن کاملEnvironmental tranquility: A conceptual framework and urban architectural features
Stressful life and reduced well-being have always been an issue of lifestyle in modern society. Constructing a multidisciplinary conceptual framework of environmental tranquility and quality of life is required for the field of architectural development, improved environmental quality, and enhanced human well-being. This paper reviews the main concepts of tranquility, environmental quality, and...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Entrepreneurship Theory and Practice
سال: 2011
ISSN: 1042-2587,1540-6520
DOI: 10.1111/j.1540-6520.2011.00444.x